These are practice and academic projects completed while building my digital marketing skills. They are not paid client work — results and figures are for demonstration purposes only.
Portfolio
Conducted a full SEO audit for Punjab Boutique Jhelum a local women's fashion brand, evaluating Technical SEO, On-Page SEO, Off-Page SEO and Local SEO. The audit scored the site 7.4 out of 10 overall, with strong technical and local SEO performance, and identified backlink quality and mobile page speed as the top priorities for improvement.
Portfolio
Completed a keyword research project for social media marketing services, analyzing 10 target keywords by search volume and ranking difficulty, including terms like social media post design,social media manager and social media growth Strategically identified a low-competition keyword with consistent order demand despite lower search volume, demonstrating a focus on ROI over raw traffic.
Portfolio
Conducted a Local SEO analysis for Punjab Boutique Jhelum, reviewing Google Maps presence, business category, NAP consistency and local keyword usage. Found a strong 9 out of 10 Local SEO score, backed by a 4.5-star Google rating from 32 reviews and consistent use of location terms such as Jhelum in on-site content.
Portfolio
Developed a full social media growth strategy for Punjab Boutique Jhelum, including a competitor audit against two national fashion brands, a SWOT analysis, three SMART growth goals, four content pillars, a platform-specific SEO and hashtag strategy, and a complete 7-day content calendar with sample Reels and carousel assets.
Portfolio
Completed a hands-on backlink building exercise as part of my course, creating profile and guest backlinks across 20 different websites, including platforms like Medium and similar content/guru-style sites, to practice off-page SEO and outreach fundamentals.
Portfolio
Built and optimized this website from the ground up, including WordPress setup, Elementor-compatible theme development, on-page SEO structure (proper heading hierarchy, semantic HTML, fast-loading design), and mobile responsiveness, as a practical course assignment.
